About Us

(L to R: Jim Seibold, David Fox, Melissa Watson, Andy Long, Brent Weirtz, Marty Baker)

Our History

Founded in 1971 by Jim’s father – Bill Seibold – then Seibold & Associates was one of the first regional manufacturer rep firms in our industry.  Bill and his son Jim, with the help of some really great sales professionals like Dick Farley in southern and central Ohio and Indiana and Jerry Miller in central and western Michigan, grew Seibold & Associates to an industry leader.  Jim joined the firm in the early '80’s and has been dedicated to growing sales since.

Jim Seibold became the owner as Bill retired in the mid '90’s.  Bill continues to work for us part-time and act as a valuable consultant as our “Chairman Emeritus”.  Seibold & Associates grew and thrived during this transition.

In 2004, Marty Baker joined the firm as a partner with Jim and we became Seibold Baker Associates.  The firm set upon a highly successful strategy of attracting and retaining the very best sales talent available.  It started with the addition of Brent Weirtz in Columbus in 2007.  Brent came to Seibold Baker having owned his own firm.  Seibold Baker has experienced significant sales growth with this expansion.  Since then we have added Melissa Watson in Indianapolis, Andy Long in Lexington and David Fox in Cleveland.  In February 2013 Paul St. Germain joined us in Michigan, having previously managed his own firm.  Our most recent addition is Pat Kendrick in Indianapolis serving both the central Indiana and Cincinnati markets 'team selling' with Melissa and Brent.  There are now eight of us selling and servicing the four states of Ohio, Michigan, Indiana and Kentucky.

We are only as good as our support staff led by Julie Stearns who joined us in September 2010.  Along with Michelle Baker and Terri Seibold we have invested in an internal team ready to serve our customers with the highest sense of urgency.

We are proud of our heritage in this industry and strive every day to build off of this great foundation.

Our Values & Story

We seek to embody a culture of commitment:

  1. To our customers to educate, serve and delight them
  2. To our manufacturer partners to grow their sales and profits and to help them be the best they can be
  3. To ourselves to be the very best we can be each and every opportunity we have to serve our clients
  4. And to always act with integrity towards each other, our community, our environment and in the course of all transactions.

In the end it is the quality of our relationships that matter most to us at Seibold Baker Associates.  Our passion for what we do is the key to our success.